The Agent Who’ll Discount Their Commission And Why They’re Usually Your Worst Enemy
As I’ve indicated earlier, choosing an agency solely based on them discounting their commission is fraught with danger because there are so many other, more important considerations to take into account when selling your property.
But did you know what the single, most dangerous thing is about choosing an agent who’ll discount their commission? Think about it. What do you want your agent to do when it comes to negotiating the sale of your property with potential buyers? Frankly, you want them to be able to hold their ground - to sell your property based on its features and benefits to the buyer and their livelihood - and not on price. It’s a truism that an agent who is eager to discount their commission is also likely to be a ‘pushover’ in the negotiating process with your potential buyers.
The Key:
Agent Quick to Discount Commission = Agent Quick to Discount Your Sale Price. Steer clear. It can’t be put more simply than that.